Marketing a product like super glue isn’t easy. It’s not flashy, it’s not lifestyle-driven, and it doesn’t naturally lend itself to...

Red Bull has always marketed itself as more than an energy drink, it’s a lifestyle, a pulse, a shot of adrenaline in a can. With the Red...

In today’s hyper competitive market, no brand grows alone. Consumer attention is fragmented, competition is fierce, and traditional...

American Eagle vs. GAP Debate Marketing Case Study Fashion wars don’t always happen on runways. Sometimes, they’re fought through...

A Brand at a Crossroads: The North Face’s Rebrand Misstep The North Face has long been one of the most recognizable names in outdoor...

Few brands understand emotional branding like Coca-Cola. For decades, they haven’t sold soda so much as they’ve sold joy, nostalgia, and...

Evolution of Marketing Management Many years ago, McCarthy classified various marketing tools into what he called the Four Ps of the...

Azza Ice Cream: A Scoop of Summer Memories For many, Azza isn’t just an ice cream shop; it’s a memory. It’s the first cone shared after...

A Look Back at Jolio Chips For anyone who grew up in Egypt during the ’90s, Jolio Chips is more than just a snack, it’s a little time...

El Beheira: Feteer That Feels Like Home In the heart of Alexandria, there’s a place where tradition meets irresistible flavor : El...

El-Assafiri Patisserie’s Heritage in Marketing   El-Assafiri: A Timeless Taste of Alexandria Any true Alexandrian knows and adores this...

Marketing is the process of promoting, selling, and delivering value to customers. This guide breaks down what marketing really means and why it matters for your brand.